Objectives
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1. Establish a highly visible presence for Service Excellence Academy Africa.
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2. Set standards of service for individuals and organisations, both private and public, customised to match their culture.
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3. Develop high quality, accessible learning resources at strategic, management and professional levels mapped to customer service standards, for organisations and individuals, accredited by a recognised Awarding Organisation.
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4. To offer African citizens opportunities to develop their knowledge and skills and gain customer service qualifications, enhancing their career opportunities.
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​5. Provide opportunities for research into key customer service imperatives in Africa.
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6. To offer businesses a range of easy-to-use service assessment tools that enable them to focus efforts and resources on building customer-centric organisations.
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7. To provide networking and knowledge sharing opportunities in each country via conferences, seminars, websites, blogs and online forums.
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8. To encourage sponsorship and scholarships from organisations that wish to support individuals and their local economy.
